Clerval and Elizabeth Essay

It confirms our belief that he has become evil, but we also know the reasoning behind this,For no matter what he does he will always be shunned by mankind because of his appearance, and therefore why should he show them kindness if it is not reciprocated. The murder of William, 3 are all ruthless acts, they are also acts of vengeance towards Frankenstein. Some would however, argue that if Frankenstein had indeed made him a female partner then the torment would have ceased and Elizabeth’s life would have been spared. Frankenstein declares him a â€Å"monster† for these actions, but after all Frankenstein destroyed the creatures hopes for a female companion. However, the murders of William and Clerval can also, in some ways, be justified as acts of retribution although they can be seen as vengeful and foul. This shows the creature’s monstrous side. He is also capable of evil wickedness in the way that he coldly and calculatingly frames Justine of a murder she did not commit Mary Shelly had many themes running throughout her story bases on what she felt and what was going on around her at the time. One of the main themes is radical reform. Mary Shelly once described the French Revolution by saying â€Å"†¦ the giant now awoke. The mind†¦ received the spark which lit it into an inextinguishable flame†¦ â€Å". This could equally be her describing the creature. During â€Å"The French Revolution† never before were seen acts that were carried out by the common people, the poor were now daring to overthrow the rich. Mary Shelly witnessed the destruction of her Mother and Father’s reputation caused by their revolutionary fervour and managed to distance herself from it. Perhaps Mary Shelly’s Frankenstein is an allegory of the French revolution. The creature could be seen as a demonstration of the consequences of unleashing an uncontrollable force, Frankenstein could be seen as the initiators of the French Revolution who fail to control their followers. Frankenstein is very irresponsible of his creation and shuns it from the moment it comes to life, he also fails to keep the creature under control. The creature is then rejected, cursed and unloved by everyone, no matter what he does, he deals with his hurt and his anger by destroying everything he comes across and eventually he destroys his creator, Victor. Victor’s lack of responsibility towards the monster has resulted in his own downfall. This is what happens to the people who lead the way in French Revolution. They too created a monster who grew out of control and eventually the leaders were executed. Frankenstein’s creature begs to be treated with kindness and respect, but he is spurned and rejected. His moral monstrosity of the terror is also a creation of the French Aristocracy. If the Aristrocracy had acknowledged and paid gratitude and respect to the common people, they would of reciprocated in kind and the need for a revolution would be unnecessary. . Both the creature and his creator are warnings/demonstrations to the world: the powerful must esteem and respect the powerless, or revolution will ensue. Now I come to answer the question â€Å"does Shelly intend us to respond to the creature as a monster†. What Mary Shelly is saying is that monsters aren’t born they are made. This is evident in the way that the creature is treated. When he is first introduced to the world he is a kind, loving being, perhaps even an example of goodness. But when in the face of people he is rejected, cursed upon and unloved, this in effect turns the creature into a monster. Mary is also saying that reform, when it is controlled and in the right hands is not a bas thing, but when we fail to control it will grow uncontrollable and become evil. By Joshua Gray Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Othello Mini Essay

One of the key messages that Shakespeare conveys in this story, is that the language people use indicates their character and that the words people use often say more about themselves than the people of which they are speaking. In the play, Othello speech is consistently eloquent which adds to the idea that he is a dignified man with impressive etiquette. Contrariwise, Ago is fluent in the language of profanity and refers to Othello as a â€Å"Barbara horse† and a â€Å"Moor†.Ordering is also abrasive to Othello, calling him â€Å"thick lips. † It is only appropriate that they use such hateful and oftentimes annalistic language, as it truly reflects their nature. The words the antagonists use are typically shallow and superficial ND do not say anything about Othello personality, whilst the positive words – said by Desman and the Duke – used to describe Othello grant a superior indication of the type of person he is, as they speak of his behavior and overall temperament.In the story, Desman is the epitome of fairness and goodwill: a polar opposite to Ago and Ordering. She sees â€Å"Othello visage in his mind,† which entails that she looks beyond his physical appearance and Its connotations and sees his â€Å"honors and valiant parts†. Similarly, the Duke believes Othello to be a noble man, and confronts Barbarian of his prejudging: â€Å"If virtue no delighted beauty lack, your son-in- law is more fair than black†.These words prove that Othello is much more than the color of his skin, and that any judgments based on his appearance should be deemed invalid, as race is a social construct and people's attributes are in no way related to the color of their skin. Shakespearean tale of Othello shows the injustice behind racial prejudice and how the entire concept is flawed. Sago's and Rodeo's animosity tells us more about them than it does about Othello, as the vulgarity of their words reflects their true person a.Ago calls Othello a â€Å"devil† however there is no reasoning or proof behind this cruel statement, thus rendering it baseless. Oppositely, we know Adhesion's kind words to be true, as they are inspired by her time spent with Othello. Shakespeare has used the political and social views of the sixteenth century Venetian people, to comment on the unfairness of discrimination on the bases of race, and how appearance doesn't define character. Othello is proof that one can be elegant, respectable and well-mannered in spite Of the negative connotations that race tends to allow.

Analyzing Visual Media Case Study Example | Topics and Well Written Essays - 1000 words

Analyzing Visual Media - Case Study Example In this ad, there are several techniques being used by the company to promote their cigarettes. The first and primary motivator is the transfer technique which suggests that men who smoke Marlboro are as rugged and as ‘real’ as the man shown in the picture. This is, in fact, the strongest message since the advertisement does not actually say anything about the positive values of the cigarettes (not that there are too many of those) and the ad does not give a price point or other selling point for the product. A secondary tone which can be connected to the ad is the plain folks' technique since the age of cowboys is certainly a nostalgic image. Admittedly there may still be cowboys in America but the general idea of cowboys for me remains connected with the old west. I was certainly impressed by the look of the man and the cold stare that he has for the audience but at some level, it is also scary. Finally, the warning at the bottom of the page tells us that smoke contains carbon monoxide which is somewhat cryptic but still effective in breaking the card stacking technique. The second advertisement is from Apple Computer’s Think Different campaign which was critically acclaimed as one of the best campaigns in modern print advertising. The ad shows a black and white picture of John Lennon and Yoko Ono both holding flowers in their hand and looking towards the viewer. In the top right corner, the Apple Logo is present with the words â€Å"Think Different† underneath them and on the bottom left corner, the words www.apple.com invite the viewer to visit Apple’s website. Again there are several techniques being used by the company to project its image of being different and unique. First of all, the unspoken celebrity endorsement of Lennon is enough to make many people think ‘differently’ about apple as more than a computer manufacturer.  Ã‚  

Outline (for public space) Assignment Example | Topics and Well Written Essays - 250 words

Outline (for public space) - Assignment Example Properly lit pathways and proper security system can reduce the problem of sexual harassment which is the core of all problems for women outdoors. According to a survey conducted by the United Nations in New Delhi, after every 29 minutes a rape case is reported ( UN, 2010). Hypothesis: If these unattended security issues persist in the public space for Indian women, how does Indian government expect the better half of its nation to behave after this ignorance in an appropriate manner? Are the fundamental rights been given to both genders in the state? If yes, why does the survey show that half of the population is threatened by the pathways, especially in the evening? The amendments need to be taken for this ignorance, as it encourages the outlaws to take advantage and feel comfortable to do what they desire with the public around. The awareness of civic rights by the Unifem department seems like a potential step towards betterment in New Delhi (Unifem). According to The New York Times (Asia Pacific), 489 rape cases were reported and countless unreported cases of street harassment (Ninaljana, 2011). Thesis statement: Unavailability of basic facilities like lights, buses, security guards and maintenance of pathways is the arising problem which can later lead to major dilemmas for the country to deal with. It mainly consisted of the public survey conducted by Women and Child development department, as these problems can only be defined well by people who face them on daily basis. The women in New Delhi, both working and students, participated in the surveys which lead to a better understanding of the problem. Global Safe Cities Free of Violence for Women and Girls â€Å"SNAPSHOT† of the CITIES. (chap. New Delhi) Retrieved 1. 25, 2012, from

Marketing Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Marketing - Research Paper Example the past but with the advent of stark changes in marketing management and businesses turning customer-oriented, personal selling has now become one of the most important aspects of marketing mix. Personal selling is the oldest and initial form of business where products were stored in shops and shopkeepers demonstrated the products to the customers, informing, educating and persuading them to buy the product. This format has now taken modernized form and is visible in retail and hypermarkets format where products are kept on display and customer can feel and touch the product. Though people are there to assist their purchase and handle queries and objections. Personal selling has numerous advantages in the sense that a dialog engagement can be established along with a mechanism to judge the response. Moreover, it ensures long term relation building but it fails to cater to mass market due to the cost involved in approaching individual prospective buyer. Creative personal selling- it is the visible form of imagination and resourcefulness. Whenever a new product or offering is developed and is introduced in a new or an existing market, creative personal selling is used. The focus of creative personal selling is to create demand in the market for the new product by educating and alluring the customers. It aims at making the customer â€Å"realize† that the product can be used to change his â€Å"need† into â€Å"demand†. Creative selling usually emerges in situations like selling intangible products like insurance and banking services, highly technical products like computers and fashion sales. For instance, Hewlett-Packard masters its supply chain through efficient sales force which try to educate the people and demonstrate the features of their products. Its effective salesmanship has helped it garner major market share. Competitive personal selling- competitive personal selling is the talk of the town today because it seeks to develop changes in appearance and

Lean Production Term Paper Example | Topics and Well Written Essays - 250 words

Lean Production - Term Paper Example minimal defects and variety of output with least input. The important aspect is ‘half ‘that symbolizes reduction by human power, investment, manufacturing and engineering hours (Black, pp. 6-15). It forms the systematic approach on cost reduction, quality, time management, delivery aspects, safety, and morale. It also models the ongoing customer pull and continuous flow of improvement. Gallus group also justified the lean production by eliminating 50% inefficiencies in their processes and saving on millions of Euros per year by a limited outlay. An important aspect of the lean philosophy is ‘Elimination of Waste’. It works on the excellent epitome of Zero’s i.e. zero waste. It features zeros in â€Å"defects, over production, waiting or lead-time, inventory, inappropriate processing, transportation movement† (Creative Class, pp. 25-29). The re –engineering not only implies in business process but also to people’s attitude, efficien cy, and input. The JIT (Just in Time) will eliminate the inventory holding cost by pull production of ‘zero’ strategy. The Toyota City is the best example of the just in time system that not only caters the main production but also its suppliers. The Japanese strategy of lean transplant was to bring an innovative approach to work practices such as work force, apparent skills and knowledge, quality management etc.

Geographical Differentials Research Paper Example | Topics and Well Written Essays - 500 words

Geographical Differentials - Research Paper Example Even a cursory overview of unemployment rates within the United States reveals the fact that unemployment is ultimately tied to a lack of infrastructure development, a lack of resources, and oftentimes a lack of educational achievement on the part of the individuals that live within a given region.   As such, the â€Å"why† and the â€Å"where† for unemployment within the United States can ultimately be answered through such an approach.  Ã‚   However, as was discussed within the introduction, the â€Å"what† of unemployment is perhaps the more effective question to answer. In seeking to answer the what of unemployment, the reader must focus upon the fact that unemployment in and of itself does not only mean a lack of opportunity, it also has a direct level of connotation with the lack of ability to engage in work. Through such an understanding, unemployment can also have the tangential definition of the physical and/or psychological unpreparedness of the ind ividual, or, in the worst case of all, a lack of motivation and/or laziness that prohibits them from engaging in useful work. Evidence of the way in which each of these factors can impact upon unemployment rates can be seen with regards to Elkhart, Indiana. Although it Elkhart, Indiana can oftentimes be understood as indicative of nearly any city within the United States, it is unique due to the fact that it has built its economy almost entirely upon the production of recreational vehicles; and industry that took one of the hardest and most definitive economic.

Brain injiury Essay Example | Topics and Well Written Essays - 3500 words

Brain injiury - Essay Example Stroke- This one refers to the injury that occurs as a result of a vascular event. Traumatic injury- This refers to the damage that takes place when a force from the outside traumatically causes injury to the brain cells. Acquired injury- This is the last form of injury and it refers to one that takes place after birth not considering if it is traumatic or not. It also regardless to whether it has been caused by external or internal cause. Research shows that the number of people who are suffering from brain injury is high because there are those who live with this situation while there are those who sustain new injuries every year (Ayse, 2013, 25). Brain damage usually affects an individual emotionally, physically and behaviorally. Some of the causes of Brain injury include: Falls Bomb blast or a military attack Violence or a wound as a result of a gunshot. Accidents such as those involving motor vehicles Insufficient oxygen in the body Body inflammation There are various ways to kn ow an individual who is suffering from brain damage because there are some behavioral activities shown by them (Bickley, Hogan-Quigley ans Palm, 2012, 38). Some of the symptoms of brain damage therefore include: Difficult coordination of balance in the body Headaches Blurred vision in both eyes or a single one Changes in patterns of sleep Lack of bladder control Seizures These are some of the physical symptoms shown by individuals who are suffering from brain injury (Wilson, 2008, 56). Apart from these symptoms, there are emotional changes that are also revealed by individuals suffering from this injury. These symptoms include: Confusion Poor concentration Mood swings Communication troubles Attention span that is limited Changes in personality These are among many emotional changes that are seen in individuals who are suffering from brain damage. This project seeks to show how individuals suffering from brain injury are taken care of. In this case, the project will look at how a pat ient suffering from traumatic brain injury was taken care of and how he was provided with all the things necessary to help him get better with his situation. There are many things that have to be taken into consideration when taking care of a traumatic brain injury patient (Karlsson, 2013, 323). Traumatic Brain injury abbreviated as TBI is a health problem which is known to be a major one in the public. It is known to affects male adolescents and young adults who are in the age gap of 15 and 24. It is also a common health problem among the elderly people who are of 75 years and above. Young children who are below the age of 5 are also at a risk of suffering from this health problem. Having in mind that this patient was suffering from a traumatic brain injury, it is clear that it was an external cause that led to this damage. The level of this injury was mild because this patient was not able to experience he was suffering from this after some time. This gives a clear impression that the hit was not hard in that the patients was not able to realize that he was suffering from brain damage. While having a talk with the patient, we realized that these are some of the symptoms he had. Ringing in the eras, dizziness, bad taste in the mouth, confusion, headache and change in sleeping patterns (Vries, 2013, 38). These are actually some of the sympt

Kaesung Industrial Complex in North Korea research paper

Kaesung Industrial Complex in North Korea - Research Paper Example plex is a result of the attempt to improve relations between South Korea and North Korea made by Hyundai Group beginning in 1998 that coincided with the Republic of Korea’s policy (Manyin 5). In addition to this, several dozen South Korean companies had facilities there which include chemical, machinery, textile and electronics factories (Britannica.com). Most of the employees are from North Korea, but still, there are people from southern part too and all together they create a cheap labor for the South. Moreover, it is a duty-free zone that has no restrictions on the use of foreign currency or credit cards (Manyin 6). However, the political situation also plays an important role in the relationships between two countries. For example, the deteriorating inter-Korean relations in 2013 led to both countries’ withdrawal of their employees from the industrial zone. Furthermore, this city is an important cultural and educational center. There were many tombs, palaces and te mples which were destroyed during the war, but hopefully many of them were restored and were designated a UNESCO World Heritage site in 2013 (Britannica.com). The Kaesong Industrial Complex (KIC) is an economic enterprise in which companies of southern Korea have set up factories in a North Korean enclave ten miles north of the demilitarized zone. Although, it is a way for South Korean companies to use cheap labor from North Korea for low-end products. The president Roh Moo-hyun who was a liberal, tried to make Kaesong economically viable. He provided the foreign markets with goods which were produced in the complex. In addition to this, his administration made a lot of attempts to gain a duty-free status for products of Kaesong. Roh tried to place the language in the KORUS FTA. The United States refused to include this language in the agreement because it would give certain benefits to North Korean regime. It is actually the last example of the inter-Korean cooperation projects. Their relations

Proposing a solution Essay Example | Topics and Well Written Essays - 1500 words

Proposing a solution - Essay Example Areas around notice boards are also vulnerable to a lot of littering especially when poster papers fall off or are deliberately/ accidentally pulled down by students. Careful observation of the campus population reveals that different people litter for various reasons. For one, most persons who do the littering usually feel that the have no sense of ownership or responsibility of the campus, and so its state becomes of little concern to them (Dasmann, 34). In addition, such people often argue that even if they litter around there are those employed to specifically pick up the litter and clean after them. Many would, in this wavelength, cite the fees they pay for maintenance and the consequent budgeting by the university to consider such things as the cleanliness of the campus as a reason for neglecting their environmental duties. Others more simply litter since there is already litter everywhere else, and are adhering to a set trend, while other still, litter because they have too many papers on them at the time (Dasmann, 35). Members of the campus community also litter when they aim at a garbage can, miss it and out of laziness decide not to pic k up the straying litter. A huge portion of litter in the campus also comes from canteens and food joints in the campus. However prominent, paper waste is not the only form of littering seen around campus. Soda cans, beer bottles, cigarette butts, plastic bags, coffee cups and other such items equally commonly make up this list. In most cases, litter does not remain confined in one place (origin) as it can always move, thus escalating the problem. Litter from the campus often finds its way into the surrounding community, and vice-versa. Weather, wind and animals help move litter into planted gardens, waterways, parking lots, and so on, causing pollution in their wake. Litter can also create health risks by

Critical Analysis of Sustainabilty in Marketing Essay Example for Free

Critical Analysis of Sustainabilty in Marketing Essay Focus on sustainability has appeared on the face of the earth over the last ten years and a lot of books and articles are published on the topic of sustainability. Early on, John Elkington developed and promoted the concept of â€Å"Triple Bottom Line† in his book Cannibals with Forks: The Triple Bottom Line of 21st Century Business which was published in late 1999 (Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability By Peter A. Soyka, Pg. 1) The concept of sustainability is transformed to cover three basic components known as the Triple Bottom Line which are complexly linked to one another: profits-it is the economical part that balances financial growth with awareness and concern for the social good and environmental stewardship; planet-it is the environmental part that safeguards and preserves the natural qualities of our ecosystem for the benefit and health of future generations; people-it is the social equity part that safe guards the benefits of opportunity and equality for every individual. See more: how to write a critical analysis essay step by step The growing importance of sustainable development establishes a significant and developing challenge for environmental economics and natural resources. This challenge is such big that if it is not measured and controlled then it will ruin the life of the future generations that’s the reason why every field now a days strive to work hard to have Sustainable Value Creation (SVC). The question arises what is sustainability, a more relevant answer is provided by The Brundtland commission (1987) which says to be sustainable is to meet the needs of the present without compromising the ability of future generations to meet their own needs. While this looks clear but if we observe it thoroughly and closely there are some complications and difficulties in it (Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8). The first problem which is a marketing problem is in the needs of the present and no one today knows of what level of needs we are talking about. The second difficulty is an ethical question that relates to the future and intergenerational justice, how we know what the needs of the future generations will be and how far do we look into the future? These two questions i.e. marketing and ethical must be explained much more clearly and  precisely than the definition of the sustainability suggests. The world economies currently face many challenges in the domain of public and commercial policy and one of the most crucial challenges they are facing is sustainable development. According to the projections of United Nations (UN) on population growth, the population of the world will most likely reach nine (9) billion people by the year 2050 with most of the growth taking place in emerging and developing countries. It is the commitment of UN to improve environmental and social performance associated with sustainable development. It seems that it is highly unlikely to achieve the goals set by the UN with current unbalanced consumptio n, marketing and production practices. KEY IDEAS OF SUSTAINABLE MARKETING: SUSTAINABLE CONSUMER BEHAVIOR Creating consumer demand for sustainable products and services is not an easy task because the consumers traditionally behave to maximize their own utility. Many consumers think that anything which is good for the entire society in the long term is always the best option for the individuals in the short term and unfortunately for most of the consumers the positive attitudes toward sustainable development is not shown in their actual consumer behavior and purchases. There are differences in what people say and what they actually do. Sustainable consumer behavior can be enhanced by positioning sustainable behavior with consumers’ self-interest and by making sure that this self-interest is understood and recognized thoroughly and can be acted upon (Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3, 4). Consumers when they consume sustainably also behave in a way that shows or signals there superiority over others. Marketing efforts should be made to enhance sustainable consumption that leads to reduction in the trait of signaling instinct i.e. our inclination to signal to others that we hold valued traits. SUSTAINABLE MARKETING STRATEGY AND PRACTICE The objective of sustainable marketing is to include and combine the environmental concerns in the marketing effort; this means that if the consumers are given better, more complete and more concise information on the sustainable products offered to them this will drive more and more  companies to produce products and services that are good for the environment. Sustainable marketing can take the strategies of conventional marketing to promote sustainable products and services not only by labelling the green products but also from working with positioning strategies of product, promotion, price and placement and rigorously engaging in market creation by addressing a large number of customers. The company’s marketing strategy throughout the supply chain from product development to consumption should include sustainability in it. Many companies are focusing on the implementation of sustainable consumption; they are finding the ways to direct the people’s thinking to forthcoming challenges and problems by using different marketing and communication strategies that lead to sustainable consumption. Sustainable communication and marketing strategies can make the companies think of their long-term socio-economic influence and the long-term perspective of it; this will help the companies to tell the public about their future program without diminishing their present less environmental performance. EFFECTIVE SOCIAL MARKETING Effective social marketing is a community and pragmatic based approach; it brings very operative behavioral change. This approach has five steps i.e. prudently pick the behaviors to be promoted; identify the benefits and barriers which come with the selected behavior; form a strategy that uses the behavioral-change tools to understand these benefits and barriers; test the strategy on a sample of certain community; and evaluate the effect of the strategy when it is tested on a large scale (Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147). Social marketing is different from commercial marketing it takes into account the changes in behavior that contributes social gains while commercial marketing’s objective is to produce financial gains by selling products and services. There are five important areas where social marketing focuses very heavily and they are; communit y involvement, health promotion, environmental protection, financial well-being and injury prevention (Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264) TRANSFORMATION OF TRADITIONAL MARKETING TO SUSTAINABLE MARKETING Marketing has now changed itself it has a sustainability feature in nearly all of the  marketing practices. It is now somewhat compulsory for the companies to consider sustainability in all of their strategic marketing practices and marketing mix. It is a very distinctive and objective task to integrate sustainability in the marketing strategy and at the same time it is not an easy task because marketing strategies are developed by taking into account the needs and wants of the costumers. Previously the companies only tried to fulfill the consumer demand whether it has an adverse effect on nature or environment but now more companies are forming sustainable marketing strategies that makes relationships with customers better by fulfilling their demands and results in good profitability of the company and have good impact on nature and environment. Paettie and Belz (2010) after years of research came up with the idea of 4C’s i.e. (Cost, Communication, Costumer cost and Costumer Solution) and tried to mold traditional marketing Mix i.e. 4P’s (Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487). SUSTAINABLE MARKETING- CHALLENGES AND ISSUES Developing a sustainable marketing strategy is not an easy task because there are some issues and challenges that should be dealt carefully and prudently before going on with the strategy. The issue is what sustainability principles demand is that we need to conserve the resources and consume less of it and at the same time marketing principles demands to sell or produce more which means consume more natural resources (jones et al 2008). The challenge is how to balance this discrepancy and which means that sustainable marketing strategies should be developed that still result in profits but not creating negative impact on the society or environment. The process of arising of a problem and solving it is an ongoing process one may come up with an idea or solution to an issue but there would be some problems with that solution too (Charter et al 2006). A good thing of sustainable marketing is not only competitive advantage but it also gives rise to innovation and reduction in costs. CONCLUSION The Marketing concept now has redefined which was acknowledged only as a functional concept and this concept is now dying and losing its grip on the  world stage. Now the redefined concept of marketing is strategic business concept that is intended to attain sustainable satisfaction for the three main players or stakeholders i.e shareholders, the costumers and people in the organization. The concept of sustainability marketing strategy started from ecological issues has now come to discuss sustainability issues. A company may have a sustainable marketing strategy if it involves sustainability in its business practices especially the marketing practices. The companies have to resolve the traditional issues and challenges which come in the way of implementing sustainability in their marketing strategies and then it will be a win-win situation for both the costumer and company. It has now becoming an informal moral obligation for a company to be sustainable. In this new era marketing and in the future, the companies have to be sustainable to compete on the world stage. REFERENCES Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability by Peter A. Soyka, Pg. 1, Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8, Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3-4, Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147, Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264, Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487, Jones et al 2008,

Metal Health Support for Youth Depression

Metal Health Support for Youth Depression Introduction Feeling sad, unhappy, or down in the dumps occasionally is not unusual, however when these feelings outweigh a youths happiness or excitement it is concerning. Depression is a common and severe disorder amongst adolescences. Depression has lasting effects on an individuals feelings, thoughts, self-worth, behaviors, social relationships, physical functioning, biological developments, work productivity, and life fulfillment. It is a common psychiatric disorder that often affects adolescences and has been ranked as the fourth leading cause of disability and early death worldwide. Depression not only affects emotions but is a serious condition which makes coping difficult and leaves a person feeling sad most of the time. Feelings of sadness and low self-worth are overwhelming and can last for weeks, months or even longer for individuals (Beyondblue, n.d.).   Incorporating mental health programs into the lives of youth is valuable to send a message to individuals that depression is treatable, people can help, and that things can improve. Children and adolescents spend a considerable amount of time at school, and it is necessary for schools to offer mental health programs that include prevention and intervention services targeted at youth suffering from depression (Stallard, 2013). This paper will discuss the causation of adolescent depression, physical manifestations, educational supports, and professional supports.   Causation Everyone experiences depression differently and there is not an easy answer for why youth develop the condition, but there is a combination of reasons. It is a mental illness that significantly affects youth. Depression is more common amongst girls than boys but boys often find it hard to share their feelings (Beyondblue, n.d.). Some of the common causes of youth depression are the same as adults such as biological causes, stress, and trying life events. Other causes of youth depression include parenting, substance abuse, and low self-worth (Coleman, Walker, Lee, Friesen, & Squire, 2009). According to Mental Health America, depressed youth can have too much or too little of certain brain chemicals which also causes depression. Other sources of depression are having a family history of depression, side-effects from medications, and persistent negative thought patterns (Depression in Teens, 2016,).  Ã‚   It is normal for people to feel sad or discouraged at times because we all feel these emotions at some point due to various life events. Such life events like fighting with a friend, a breakup happening, getting a poor grade on an assignment or test, or the death of someone can all create feelings of sadness or disappointment. Non-depressed individuals experiencing these events and feelings manage to deal with the emotions and get past them with a little time and care. However, depressed people experience these events differently because the feelings last longer and affects not only the persons mood but their thinking too (Lyness, 2016,). Many things can change how we think, feel, and behave; however stressful life events can cause youth to develop depression. Symptoms might present with feelings of sadness, distress, and anxiety, however over time they become more intense and overwhelming. Prevalent causes of depression in youth are loss and grief, bullying, alcohol and drug use, low self-esteem and body image, discrimination, physical health problems, life events, family breakups, and loneliness. Stress is another common factor in an adolescent’s life and when young people are under stress, it can increase their likely hood of developing depression. At times problems can seem too big and overwhelming to solve, but the best thing adolescents can do is talk to someone. Youth who take steps and recognize how they feel are on their way to recovery (Andersen, & Teicher, 2008; Beyondblue, n.d.).  Ã‚  Ã‚   Physical Manifestations One in five youth suffer from clinical depression, and more than 25% of adolescents will experience a major depressive disorder by age nineteen. Depression is also prevalent amongst 1% of the population under age twelve, but between age fifteen to eighteen is dominant amongst 17% to 25% of youth. Depression is not an easy diagnosis amongst youth because they have different signs compared to adults. Moodiness amongst youth is common, but when it lasts for more than two weeks help should be sought. Adolescents are likely to be irritable without visible signs of sadness. On the other hand, depressed youth will have low school performance, withdraw from friends and activities, feel hopeless, lack enthusiasm and energy, overreact to criticism, have low self-esteem, lack concentration, feel restless and on edge, have a change in eating and sleeping patterns, develop problems with authority, and exhibit suicidal thoughts or actions. Young people feeling depressed have increased feelings of irritability, sadness, stress, anger, restless, and over analyze what is on their mind. Other feelings youth might experience are guilt, worthlessness, frustration, unhappiness, indecisiveness, and disappointment (Depression in Teens, 2016).   Adolescents experience more emotional and behavioral problems than do non-depressed youth. Young people who are depressed can have co-occurring disorders such as anxiety, difficulties paying attention and hyperactivity, aggression, substance use, and Post Traumatic Stress Disorder (PTSD) symptoms. Youth who are experiencing depression not only have personal issues, but their social relationships are affected too. Depressed adolescents feel unsupported by friends and adults. Youth also show more signs of a lack of interest in activities they find enjoyable, feel extremely sleepy throughout the day, have a decreased ability to think and focus, feel deeply saddened, and suicidal. Suicide unfolds with age, therefore before the age of ten it is rare for children to have suicidal thoughts or actions, but increases between the age of ten and fourteen, and rises ten times higher in youth ages fifteen to nineteen (Andersen, & Teicher, 2008).   Educational Support Implications Since depression is a common mental health diagnosis amongst youth, it is important to know depression screening is one possible method for managing depression. Then again, there are risk factors for screening youth. A few risk factors are testing is costly, it can cause harm to some people due to misdiagnoses and in proper treatment, and there could be false positive results if screening tools are not administered properly. Across the United States, screening programs have been implemented in some schools and medical settings. Screening is an early intervention to help detect signs and symptoms amongst youth who otherwise show none. Depression symptom questionnaires and small sets of questions are used for testing to identify individuals who may have current depression that has not been recognized (Thombs, Roseman, & Kloda, 2012).   Depression is not easy to determine amongst youth due to the different symptoms, on the other hand few children are identified and referred for treatment. Schools are natural and convenient setting for mental health prevention programs to be offered. Youth regularly spend a substantial majority of their time at school. Many adolescents who have depression have no contact with mental health services. Schools can provide universal programs to target all youth regardless of risk, or they can provide selective interventions which target selected groups with an increased risk. When providing a global approach schools can cover a larger population and mental health is less stigmatizing; however, the programs can result in smaller treatment effects. Programs can be appealing and have a significant impact on mental health if supported and implemented correctly (Stallard, 2013).  Ã‚  Ã‚   At school youth also need to be able to talk with a counselor or social worker about their feelings. They also need to be provided with adequate daily exercise, exposure to daylight, and healthier eating options. School personnel can teach relaxation skills to help increase sleep and decrease feelings of worry. Many adolescents find it beneficial to confide in and talk to a trusting adult. Educators can listen and show empathy, remind the youth that things can get better and that they are there for them, help them see things that are already good in their life, find enjoyable things to do, and give honest compliments and smiles. Youth need to be educated on how to manage sad feelings. In order to help youth gain positive coping skills, schools need to provide educational curriculum on eating healthy foods, getting the right amount of sleep, exercising, taking time to relax, and taking time to notice the good things in life (Lyness, 2016, August). Schools can be a common place for stu dents to see a mental health professional; therefore, it is important for schools to have effective school-based programs to address mental health issues in the schools. It is vital for schools to provide school personnel opportunities for training in recognizing youth depression. Classroom teachers have contact with students throughout the school day and are likely to see changes in students behaviors. Not only is it important to recognize depression in youth, but it is necessary to evaluate and treat depressed adolescents. School counselors, school nurses, school psychologist, and school social workers can help students experiencing depression, especially if youth are not receiving professional outside counseling. These school personnel are trained to recognize and plan for mental health issues in students and should be utilized to help students with depression. School mental health professionals can screen students for mental health, develop interventions and plans, provide prevention programs, and provide individual or group counseling. Although schools have resources, to be most helpful, schools should connect with resources outside of school (B eyondblue, n.d.; Stallard, 2013).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Professional Supports Youth struggling with depression need immediate treatment because if left untreated it can lead to death. Some adolescents may refuse treatment; however significant adults in their life can seek professional help. Depressed youth should see a therapist to assist them in understanding why they feel the way they do and to learn how to use coping skills to handle stressful situations. There are individual counseling options available along with group and family counseling opportunities. When working with a mental health professional, youth may be presented with the possibility of medication to help feel better. Several factors contribute to youth depression, but prompt and appropriate treatment are critical in helping youth cope with depression. When working with a therapist young people can do psychotherapy, cognitive-behavioral therapy, interpersonal therapy, and medication (Depression in Teens, 2016). With the right care and treatment, depression can get better and easier to manage. Individuals who are depressed should not wait to get help because things can only get worse. Youth who feel depressed should talk to a parent or an adult and get the right help. A medical doctor can provide a checkup and look for symptoms causing depression. Different medical conditions that might cause depression include hypothyroidism and mono. Another resource for youth is to utilize a therapist or counselor to talk about his/her emotional state. Speaking to a counselor or therapist allows individuals to understand emotions, put feelings into words, feel understood and supported, builds confidence, increases problem-solving skills, helps change negative thinking, increases self-worth, and increases experiencing positive emotions (Lyness, 2016). Conclusion Youth depression is growing at a fast rate. When young people are feeling down, they can try to make new healthy friendships, participate in sports, a job, other school activities, or hobbies, join an organization, and ask a trusted adult for help. However, sometimes these will not help an individual, and they become depressed (Depression in Teens, 2016, December 08). Even though schools provide mental health programs for youth at risk, many students with mental health diagnoses are being untreated. In schools, it is common for school counselors, school nurses, school psychologist, and school social workers to provide mental health services to students. Schools are a safe place for youth to become educated positive, healthy ways to cope with stressful life circumstances. Depression can go unrecognized because people do not realize they are depressed, it might be misunderstood as a bad mood, or some people with depression have co-occurring mental health issues. Without recognition of a change in mood, thoughts, and behaviors many depressed adolescents will turn to unhealthy coping mechanisms such as alcohol, tobacco, and drugs; therefore, depression education for all individuals is essential (Depression in Teens, 2016).   References Andersen, S. L., & Teicher, M. H. (2008). Stress, sensitive periods and maturational events in adolescent depression.  Trends in Neurosciences,31(4), 183-191. doi:10.1016/j.tins.2008.01.004 Beyondblue. (n.d.). Retrieved July 6, 2017, from https://www.youthbeyondblue.com/understand what%27s-going-on/depression Coleman, D., Walker, J., Lee, J., Friesen, B., & Squire, P. (2009). Childrens Beliefs About Causes of Childhood Depression and ADHD: A Study of Stigmatization.  Psychiatric Services,60(7). doi:10.1176/appi.ps.60.7.950 Depression in Teens. (2016, December 08). Retrieved July 07, 2017, from http://www.mentalhealthamerica.net/conditions/depression-teens Lyness, D. (Ed.). (2016, August). Depression. Retrieved July 06, 2017, from http://kidshealth.org/en/teens/depression.html# Stallard, P. (2013). School-based interventions for depression and anxiety in children and adolescents.  Evidence Based Mental Health,16(3), 60-61. doi:10.1136/eb-2013-101242 Thombs, B. D., Roseman, M., & Kloda, L. A. (2012). Depression screening and mental health outcomes in children and adolescents: a systematic review protocol.  Systematic Reviews,1(1). doi:10.1186/2046-4053-1-58

Analysis of the Doppler Effect

Analysis of the Doppler Effect Assignment 3: topics and themes in physics- oscillations and waves Doppler radar A Doppler radar is specialized radar that uses the Doppler Effect to produce data about an objects velocity at a given distance. Doppler radar works by bouncing microwave signals at the desired target and then listening to its reflection, then the returning frequency is analysed to see how it has changed from the original signal. This variation gives direct and highly accurate measurements of the radial component of a targets velocity relative to the radar. The Doppler effect (or Doppler shift), named after the famed Austrian physicist Christian Doppler who proposed it in 1842 and is the difference between the observed frequency and the emitted frequency of a wave for an observer moving relative to the source of the waves. It is commonly heard when a vehicle sounding a siren approaches, passes and dulls from an observer perspective. When a wave with angular frequency ω and phase velocity c propagates in a medium, an observer moving with velocity v parallel to c experiences a shifted frequency ω1 = ω (1 − v/c) (1). They do not depend on the relative velocity as other circumstances do occur. Electromagnetic waves share with sound the same property which is propagation velocity. It is independent of the motion of the source . Einstein formulated his extended principle of relativity stated that all physical and electromagnetic forces should depend on relative velocities. From this he created Lorentz transformation. Sound vs. Light There are three differences between acoustical (sound) and optical (light) Doppler effects: The optical frequency change is not dependent on which is moving the source or observer either is it affected by the medium through which the waves are moving, but acoustical frequency is affected by these things. Optical frequency changes are affected if the source or observer moves at right angles to the line connecting the source and observer. Observed acoustical changes are not affected in such a situation. Applications of the Doppler phenomenon include the Doppler radar and the measurement by astronomers of the motion and direction of celestial bodies. Light itself travels at 186,000miles a second (, but unlike sound light doesn’t need to travel through a medium. Whereas sound cannot be transmitted into space light can be in the form of radiation and also a form of energy that is put through a vacuum. The Doppler effect of light is more commonly known as the relativistic Doppler Effect. The Doppler Effect In Astronomy In astronomy, the Doppler Effect was originally studied in the visible part of the electromagnetic spectrum. Today we can the see the use of the Doppler shift(Doppler effect) applies to all parts of the electromagnetic spectrum. Also, because of the inverse relationship between frequency and wavelength, we can describe the Doppler shift in terms of wavelength. Radiation is red shifted when its wavelength increases, and is blue shifted when its wavelength decreases. Astronomers use Doppler shifts to calculate very accurately at what rate stars and other astronomical objects are moving towards or away from Earth. For example the spectral lines emitted by hydrogen gas in distant galaxies is often observed to be considerably red shifted. The spectral line emission, normally found at a wavelength of 21 centimetres on Earth, might be observed at 21.1 centimetres instead. This 0.1 centimetre redshift would indicate that the gas is moving away from Earth at over 1,400 kilometres per second (over 880 miles per second). The red shift As an object moves further away from an observer the light waves emitted are affected by the Doppler Effect. In 1923, American astronomer and physicist Edwin Hubble (1889-1953) observed that the light waves from distant galaxies were shifted so much to the red end of the light spectrum that they must be moving away from the Milky Way, the galaxy in which Earth is located, at a high rate.(10) After these finding he then furthered his studies and came up with a mathematical formula in which he could determine how far away and at what rate they were moving away from the galaxy and how far towards the red shift. This formula is known as Hubble’s constant. From this a lot of other astronomers have come together and came up with the theory that the universe emerged instantly in a sort of bang, therefore coming amount the big bang theory. My research of galaxies the sun itself contains helium. This is proven as on the spectrum scale there are black lines in which the sun has absorbed light through the helium The Doppler Effect in aerospace Sonic booms, usually produced by airplanes passing through the sound barrier, are another example of the Doppler Effect. As a plane approaches the sound barrier the sound waves become increasingly compressed at the front of the plane. Pilots have also reported that they feel noticeable wall or barrier as they approach the speed of sound, and this is due to this intense compression of the sound waves. When the plane reaches the speed of sound, and passes through, it is said to go supersonic. There have been high speed photos taken of high velocity objects such as planes and bullets approaching, then breaking through the sound barrier. In these, the compression of the sound waves are clearly shown in the front, with the concomitant lengthening at the rear, just as would be expected by the Doppler Effect. Doppler Navigation System uses the Doppler effect to measure an aircrafts ground speed and heading. The Doppler radar functions by continuous measurement of Doppler shift and converting the measured values to groundspeed and drift angle. In early systems the aircrafts departure point was loaded into a navigation computer, which then converted the aircrafts heading and Doppler ground speed/drift inputs into a continuous display of aircraft position; this was then displayed as latitude and longitude, and/ or as distance to go along track and position left or right of track, in nautical miles. Aircraft navigation systems such as these are very important because they are key in getting the aircraft from one location to another safely. Doppler navigation is also one of the systems that air traffic controllers use, its allows then to see an aircraft’s exact heading, air speed and altitude. This allows the aircraft controller to give keep aircraft in clear and uncongested air which s ignificantly reduces the chances of in air collisions. DOPPLER RADAR The police also utilise the Doppler Effect in the form of Doppler radar to calculate the speed of passing car and to check whether they are obeying the speed limits. This technology is not only used by the police but also by meteorologists. The change in frequency experienced as a result of the Doppler effect is exactly twice the ratio between the velocity of the target (for instance, a speeding car) and the speed with which the radar pulse is directed toward the target. From this formula, it is possible to determine the velocity of the target when the frequency change and speed of radar propagation are known. The police officers Doppler radar performs these calculations; then all the officer has to do is pull over the speeder and write a ticket. The development in Doppler radar has also helped to helped to eliminate aviation crashes associated with microburst. A microburst is a very localized column of sinking air caused by a small and intense downdraft within a thunderstorm. The crash Delta Air Lines Flight 191 , which a microburst was the primary cause for the crash of the Lockheed L1011 Tri-Star was key factor in the push for developing microburst detection system. As a result of the crash, planes are now fitted with Doppler radar as standard. It allows pilots to prepare for microburst and allows then to increase power to the engines to stop the plane from crashing. The Doppler radar system of the plane is usually located in the planes ray dome. Meteorology Meteorologists use Doppler radar to track the movement of storm by detecting the direction and velocity of raindrops or hail, for instance, Doppler radar can be used to determine the motion of winds and, thus, to predict weather patterns that will follow in the next minutes or hours. But Doppler radar can do more than simply detect a storm in progress: Doppler technology also aids meteorologists by interpreting wind direction, as an indicator of incoming storms. Meteorologists use a similar principle to read weather events. In this case, the stationary transmitter is located in a weather station and the moving object being studied is a storm system. This is what happens: Radio waves are emitted from a weather station at very specific frequency. The waves are large enough to interact with clouds and other atmospheric objects. The waves strike objects and bounce back toward the station. If the clouds or precipitation are moving away from the station, the frequency of the waves reflected back decreases. If the clouds or precipitation are moving toward the station, the frequency of the waves reflected back increases. Computers in the radar electronically convert Doppler shift data about the reflected radio waves into more useful pictures which show wind speeds and direction. Doppler radars are also a lot more sensitive to movement of targets in general, whether they are moving towards or away from the radar site which things such as birds, insects, or just clouds when they are operated in certain modes. Doppler radars measure a targets velocity, which both is the speed of movement the direction that its moving. These types of radars allow meteorologists to see a lot of the in detail movements that go on inside thunderstorms, this then allows the meteorologists to predict how those thunderstorms will behave in the future. Doppler Echocardiogram A traditional echocardiogram uses sound waves to produce fairly accurate images of the heart. In this procedure, a radiologist uses a transducer to transmit and receive ultrasound waves, which are reflected when they reach the edge of two structures with different densities. The image produced by an echocardiogram shows the edges of heart structures, but the down side it cannot measure the speed of blood flow as it makes its way through the heart. In a Doppler echocardiogram, sound waves of a certain frequency are transmitted into the heart. The sound waves bounce off blood cells moving through the heart and blood vessels. The movement of these cells, either toward or away from the transmitted waves which then results in a frequency shift that can be measured. This helps cardiologists determine the speed and direction of blood flow in the heart which is the most significant difference between the traditional echocardiogram and a Doppler echocardiogram. Transverse and longitudinal waves A transverse wave is a moving wave that consists of oscillations occurring at right angles to the direction of energy transfer. If a transverse wave is moving in the positive x-direction, its oscillations are in up and down directions that lie in the y–z plane. For transverse waves in matter the displacement of the medium is at 90 degrees to the direction of propagation of the wave. A ripple in a pond and a wave on a string are easily visualized forms of transverse waves. Examples of transverse waves include S (secondary) waves, and the motion of the electric (E) and magnetic (M) fields in an electromagnetic plane wave, which both oscillate perpendicularly to each other as well as to the direction of energy transfer. Conclusion In conclusion this reports through my many hours of research, talks in detail about the history and the useful applications of it. Aircraft and aerospace engineering as they use Doppler radar is a very interesting and a wide range of applications and I have toughly enjoyed researching about it especially since these are topic areas which i am particularly interested and other practical uses with the speed guns used in the police force and also the sirens on the motor vehicles. The application of the Doppler Effect and its applications in aerospace are a very interesting subject and something which i very much look forward to looking and working on in am going into university.

Personal Narrative - A Hole In My Left Shoe :: Personal Narrative Writing

A Hole In My Left Shoe I have a hole in my left shoe. It’s on the inside of my left shoe, and it’s been there since the first week I had these shoes. It doesn’t grow or change, because the circumstances that begot it do not grow or change. It’s there because when I sword fight I drag that foot as part of my footwork. This hole in my shoe is a constant thing in my life. Even when I get a new pair of shoes it will still be back there within a week. Look closely at this hole and you can see into it, into me. You can see a story that begins several years ago. I can see him coming from a distance; we stand in a wide expanse of grassy field in the upper reaches of the North Carolina mountains. The boy is a friend of mine; his name is Lucuse, and I’ve known him for a week and already we have the makings of life long friends. But right now we are enemies of the most mortal kind. We circle each other, a stick in each hand, our sabers, and weapons of choice. We size one another up. He is much bigger than me in all aspects except our height, which I take him by scant inches. I’m faster, and he knows it, but if we should get into a lock and are forced to rely on force he knows he will win. Our plans formulated we begin, a slash, a stab. The world around us blurs; it’s still there, but only as a memory. All that exists is a fog, a fog and my opponent. I see him in his entirety, I see the way his body moves, how each piece of him works to form his bid for my demise. I’m aware of myself; I can sense every movement that wo uld at one time have been taken for granted. Now each step is a chapter in a novel that I can’t put down till the end. The adrenalin pounds in my mind as my opponent strikes at me trying to find a hole in my defense. It is in this feeling that I find true happiness for the first time in my young life. That was then and this is now, and I’m a different person now than I was then. Personal Narrative - A Hole In My Left Shoe :: Personal Narrative Writing A Hole In My Left Shoe I have a hole in my left shoe. It’s on the inside of my left shoe, and it’s been there since the first week I had these shoes. It doesn’t grow or change, because the circumstances that begot it do not grow or change. It’s there because when I sword fight I drag that foot as part of my footwork. This hole in my shoe is a constant thing in my life. Even when I get a new pair of shoes it will still be back there within a week. Look closely at this hole and you can see into it, into me. You can see a story that begins several years ago. I can see him coming from a distance; we stand in a wide expanse of grassy field in the upper reaches of the North Carolina mountains. The boy is a friend of mine; his name is Lucuse, and I’ve known him for a week and already we have the makings of life long friends. But right now we are enemies of the most mortal kind. We circle each other, a stick in each hand, our sabers, and weapons of choice. We size one another up. He is much bigger than me in all aspects except our height, which I take him by scant inches. I’m faster, and he knows it, but if we should get into a lock and are forced to rely on force he knows he will win. Our plans formulated we begin, a slash, a stab. The world around us blurs; it’s still there, but only as a memory. All that exists is a fog, a fog and my opponent. I see him in his entirety, I see the way his body moves, how each piece of him works to form his bid for my demise. I’m aware of myself; I can sense every movement that wo uld at one time have been taken for granted. Now each step is a chapter in a novel that I can’t put down till the end. The adrenalin pounds in my mind as my opponent strikes at me trying to find a hole in my defense. It is in this feeling that I find true happiness for the first time in my young life. That was then and this is now, and I’m a different person now than I was then.

Internet Users Should Practice Self Restraint :: Argumentative Persuasive Argument Essays

Internet Users Should Practice Self Restraint The generation of the 90s, the information generation, or better yet the generation-X, has been plunged into a world of computers. To survive, each individual must have knowledge of and feel comfortable with the computer; a scary word and a frightful system to those not acquainted with it. The Internet is the essential application that needs to be grasped. It is the information network of the future. However, the variety of people using it is as vast as the world around. Hence, this is a community that is truly the world's largest melting pot, bringing people together from all ends of the world. The Internet becomes a social structure and with any social structure, it has its problems. Today, one of the rising problems with the Internet is that most people have their entire lives on the system; hence they are potentially exposed to all types of criminals. All addresses, phone numbers, credit histories, and sometimes even photographs can be found through the net. As in the real world, even in the Internet, women seem to be in a vulnerable position because they are the least protected by stalkers, kidnappers, murderers and psychopaths in general. A point, in fact clearly demonstrated in the movie "The Net", starring Sandra Bullock who was chased down by the government through the Internet. Although, many times the individual can remain anonymous and separate from all biases and prejudices, they still have all their information stored for it to be pried into by any clever hacker. Another vulnerable group constitutes children; lawmakers and concerned citizens worry about them being exposed to "adult material" on the Internet. At times it is as if their first priority becomes protecting these children from pornography, offensive material and often times just extreme view points. A downside to focusing so much attention on pornography is that often people are just fueling the curiosity of those they are aiming to protect. Although regulating the Internet for children is beneficial, often the regulations also encompass college students, who need a free hand to travel through this medium. This protection from "adult material" often restricts the learning process and prevents them from fully experiencing the Internet. Recently, lawmakers have attempted to set guidelines for the Internet. This poses a problem in itself because the Internet is a worldwide system. The rules that are placed must be agreed upon across the globe. Internet Users Should Practice Self Restraint :: Argumentative Persuasive Argument Essays Internet Users Should Practice Self Restraint The generation of the 90s, the information generation, or better yet the generation-X, has been plunged into a world of computers. To survive, each individual must have knowledge of and feel comfortable with the computer; a scary word and a frightful system to those not acquainted with it. The Internet is the essential application that needs to be grasped. It is the information network of the future. However, the variety of people using it is as vast as the world around. Hence, this is a community that is truly the world's largest melting pot, bringing people together from all ends of the world. The Internet becomes a social structure and with any social structure, it has its problems. Today, one of the rising problems with the Internet is that most people have their entire lives on the system; hence they are potentially exposed to all types of criminals. All addresses, phone numbers, credit histories, and sometimes even photographs can be found through the net. As in the real world, even in the Internet, women seem to be in a vulnerable position because they are the least protected by stalkers, kidnappers, murderers and psychopaths in general. A point, in fact clearly demonstrated in the movie "The Net", starring Sandra Bullock who was chased down by the government through the Internet. Although, many times the individual can remain anonymous and separate from all biases and prejudices, they still have all their information stored for it to be pried into by any clever hacker. Another vulnerable group constitutes children; lawmakers and concerned citizens worry about them being exposed to "adult material" on the Internet. At times it is as if their first priority becomes protecting these children from pornography, offensive material and often times just extreme view points. A downside to focusing so much attention on pornography is that often people are just fueling the curiosity of those they are aiming to protect. Although regulating the Internet for children is beneficial, often the regulations also encompass college students, who need a free hand to travel through this medium. This protection from "adult material" often restricts the learning process and prevents them from fully experiencing the Internet. Recently, lawmakers have attempted to set guidelines for the Internet. This poses a problem in itself because the Internet is a worldwide system. The rules that are placed must be agreed upon across the globe.

Catalog of DIESEL String Functions :: essays research papers

Catalog of DIESEL String Functions Status retrieval, computation, and display are performed by DIESEL functions. The available functions are described in the table. Note: All functions have a limit of 10 parameters, including the function name itself. If this limit is exceeded, you get a DIESEL error message. + (addition) Returns the sum of the numbers val1, val2, ..., val9. $(+, val1 [, val2, ..., val9] ) If the current thickness is set to 5, the following DIESEL string returns 15. $(+, $(getvar,thickness),10) - (subtraction) Returns the result of subtracting the numbers val2 through val9 from val1. $(-, val1 [, val2 , ..., val9] ) *(multiplication) Returns the result of multiplying the numbers val1, val2, ..., val9. $(*, val1 [, val2, ..., val9] ) / (division) Returns the result of dividing the number val1 by val2, ..., val9. $(/, val1 [, val2, ..., val9] ) = (equal to) If the numbers val1 and val2 are equal, the string returns 1; otherwise, it returns 0. $(=, val1, val2) < (less than) If the number val1 is less than val2, the string returns 1; otherwise, it returns 0. $(< , val1, val2) The following expression gets the current value of the HPANG system variable; if the value is less than the value stored in the USERR1 system variable, it returns 1. If the value 10.0 is stored in USERR1 and the current setting of HPANG is 15.5, the following string returns 0. $( (greater than) If the number val1 is greater than val2, the string returns 1; otherwise, it returns 0. $(>, val1, val2) != (not equal to) If the numbers val1 and val2 are not equal, the string returns 1; otherwise, it returns 0. $(!=, val1, val2) =, val1, val2) and Returns the bitwise logical AND of the integers val1 through val9. $(and, val1 [, val2,..., val9] ) angtos Returns the angular value in the format and precision specified. $(angtos, value [, mode, precision] ) Edits the given value as an angle in the format specified by the mode and precision. (For mode values, see Example: Angular Units Values.) If mode and precision are omitted, it uses the current values chosen by UNITS. edtime Returns a formatted date and time based on a given picture. $(edtime, time, picture) Edits the AutoCAD LT Julian date given by time (obtained, for example, from $(getvar,date) according to the given picture).

Philosophy of Space and Time Essay

At the end of the nineteenth century, physicists were looking back at an era of progress unrivaled in known history. Classical, or Newtonian, physics explained the motion of objects in space and on earth, Kepler’s laws accurately predicted planetary motion, and Maxwell’s electromagnetic unified electricity and magnetism theory and predicted, correctly, that electromagnetic waves behaved exactly like light; paving the way for the recognition that light itself was an electromagnetic wave. It appeared that the world was explained. It was not to be. Two revolutionary theories were introduced that changed forever the way in which scientists and lay people alike view the universe. These were the Theory of Relativity and Quantum Physics (Giancoli 730) . Physicists at the turn of the century assumed that any wave must travel through some medium. This assumption required there to be some transparent substance in space that would allow light to propagate through it, much like a ripple on the water. They knew that this could not be air, since light traveled from stars to the earth through the emptiness of space. Another medium had to be responsible. This medium was named the Ether and it was thought to exist in all space. They understood that the ether had a zero density, since it was very difficult to detect (Giancoli 731). Two physicists in the 1880’s, Michelson and Morley, designed a clever experiment that they thought would determine the speed of the Earth in orbit around the sun. They anticipated being able to measure the speed of light in different orientations. They anticipated that the speed would vary with the orientation of the light wave to the ether. What they discovered was that the speed was constant. They believed there experiment was a failure. What their experiment showed, although they did not accept it, was that the ether did not exist. In 1905 Albert Einstein proposed a theory that reconciled this and other issues. This theory would change how scientists and lay people viewed space, time, mass, and energy (Giancoli 730). Einstein’s equation relating mass and energy, E = MC2, is easily recognizable. It brings together matter and energy as different forms of the same substance. This would imply that mass could be converted directly to energy, and vice versa. This radical departure from classical physics had several implications, both for scientists and for our culture. For scientists, the theory of relativity established the ultimate speed limit. The speed of light in a vacuum, c, is as fast as anything can go (Giancoli 748). Culturally, the discovery of relativity and quantum physics made possible such things as nuclear power, nuclear weapons, and medical imagery such as MRI Scans, CAT Scans, and PET scans. The advent of nuclear weapons changed our society. Nuclear attacks were a common theme in Hollywood films. Citizens built there own bomb shelters, argued the pros and cons of the nuclear power industry, and have enjoyed the advances in medicine. Indeed, our society now takes for granted these advances, and assumes that there will be a continued rapid advance as our knowledge base improves. Cosmology, or the study of the universe, has benefited from the theory of relativity. Many phenomenons, such as black holes, are only describable in terms of relativity and quantum physics. The advent of space telescopes, radio telescopes, and optical telescopes that detect emissions outside of the visible spectrum have shown the world the images of a universe unlike the one that was believed to exist just a hundred years ago (Giancoli 914-942). The search for extra-terrestrial life was instigated with the federal governments backing. The private citizens embraced this search, of 3 so much so that when the government quit funding SETI, individual citizens continued to support it. The discovery of relativity, quantum physics, and the new nature of cosmology has changed not only the scientific community but society as a whole. SETI, CAT scans, an Einstein’s name are household terms. The changes in perception of the world around us really cannot be overstated.

How Does Caffeine Affect the Heart Rate of the Daphnia

My results and the graph indicate that as you add the caffeine to the daphnia, the eart rate of the daphnia increases for example the daphnia's heartbeat is 120 without caffeine, however when caffeine is added it is increased to 168. My graph shows a positive correlation and the error bars are also very small which shows that the results have a small range which suggests that my results are accurate and reliable. I think that the experiment was conducted well however there may be some ethical issues surrounding the fact that daphnias are also living species.Therefore, by using daphnias in these experiments may cause a risk for them as there would be little quantities of the species left. This would also affect other living organisms that feed on daphnias for their dietary needs therefore in the experiment we diluted the caffeine solution with distilled water to prevent the daphnia from dying and afterwards, we could put them back in their natural habitats. On the other hand, by doing this experiments it could potentially help us in the future.Also, another problem is that I may have miscounted the daphnias heartbeat due to human errors. However, as I repeated the experiment 3 times, it ensures me that the data is quite accurate. However, if I was to do the experiment again I would do more repeats to make sure the results are reliable and there would be less chance of human error. Also, I would use different concentrations of caffeine to get more accurate comparisons and to see how different concentrations may affect the daphnias heartbeat also. Overall, I think that my results are precise and distinct.

Analyses the leadership of Carlos Ghosn, CEO of Nissan Motor Corporation Essay

Introduction This paper analyses the leadership of Carlos Ghosn, CEO of Nissan Motor Corporation. Carlos has been recognised as a successful leader whose leadership managed to rescue Nissan from its financial crisis in the late 90s. His contribution to the company, industry and society is significant. I will start by giving an idea about the history of Nissan followed by introducing Carlos Ghosn as an individual and analysing his leadership style using various leadership theories and models. We will also assess the effectiveness and efficiency as well as the business value added to Nissan through his leadership. The Company Nissan company was established in Yokohama in the year 1933 to take over the manufacturing of Datsun Ltd. It was renamed as â€Å"Nissan† the following year. In 1935, the company started to produce sub-compact cars, named Datsun and started exporting to Australia. In the year 1936, Nissan bought a new production line which was intended for small passenger cars but because of  the war, the company had to shift to military vehicles and ships (The Short History of Nissan Motor Company, 2013). The war had a huge impact on the company as half of the plant was taken by the occupation forces for a decade which delayed the company’s growth and by the time war ended; many customer had already switched to Toyota. To recover from that, Nissan collaborated with Austin Motors and launched a new car in the year 1958 which lead them to win The Deming prize in 1960. Nissan launched two manufacturing operations in the United States and in the United Kingdom in the years 1980, 1984 res pectively. It also established new headquarters in North America and Europe with a vision to make the decisions of design, production and marketing locally. The company which had been under debts for the previous seven years signed an agreement with Renault in the year 1999 and both companies formed an alliance for mutual benefit and growth for both. Nissan Revival Plan (NRP) for restructuring which was announced in 1999 aimed to reaching sustainable and continuous global growth. The objectives of this plan were met by the end of 2001. The company currently manufactures cars in twenty locations globally. Worldwide number of sold units in 2011 exceeded 4.800 million. In addition to cars, Nissan develops and produces marine equipment as well (The Short History of Nissan Motor Company, 2013). Carlos as a person Carlos Ghosn was born in Brazil in 1954 to Lebanese-Brazilian parents. The family moved to Lebanon in 1960. He completed his secondary school in Lebanon before travelling to France for university study. He got his engineering degrees from the École Polytechnique in the year 1978. After graduation, Carlos worked for Michelin & Cie. for eighteen years. At the age of thirty, he became the Chief Operating Officer of Michelin’s South America’s operations which operated at a budget of $300 Million. He succeeded in turning over the South American operation from losses to profits. After that he became the Chief Executive Officer of Michelin in North America. Carlos joined Renault in 1996 as an Executive Vice President for advanced research. Renault purchased 36.3 of Nissan’s shares in 1999 and Carlos MOVED TO Japan and joined Nissan as a COO and was named CEO two years later (Millikin, J and Dean, Fu, 2004: 121-125). Carlos and Nissan When Carlos joined Nissan in 1999, the company was suffering from losses and it had large debts which represented high risks for the investors. It was clear that the company could not have sustained in the market for long with this operating rate. Moreover, it appeared that Renault’s future is dependent on Nissan’s recovery from this bad position after the acquisition of a large portion of Nissan. Carlos realised that a radical change had to happen and he proposed a three-year revival plan which was later known as â€Å"Nissan Revival Plan†. â€Å"When the NRP was first announced, Nissan’s executive committee announced three bold commitments; if any of these were not met, the members promised to resign: †¢ A return to net profitability in fiscal year 2000 †¢ A minimum operating income to sales margin of 4.5 per cent by fiscal year 2002 †¢ Consolidated net automotive debt reduced to less than  ¥700 billion by fiscal year 2002† (Nissan Revival Plan, 2013). In his revival plan, Carlos identified the root cause for the poor performance of Nissan in the past years. These were: â€Å"1) Lack of profit orientation 2) Not enough focus on customers 3) Lack of cross-functional, cross-border, intra-hierarchical lines work 4) Lack of a sense of urgency 5) No shared vision or common long-term plan† (Nissan Revival Plan, 2013). Carlos believed that the opportunity to improve did actually exist. He identified some success factors that would allow Nissan to recover from its crisis and occupy a high ranking in the automobile market. Nissan had a global presence. It had markets in different continents with a diverse customer base. The company also excelled in its manufacturing system and the quality of the products was never a subject of a complaint. He believed in people of Nissan as a key asset in addition to other organizational assets such as know-how, policies, procedure, customers and partners. Nissan had a leading edge in some field of the technology and its new alliance with a big and reputable company like Renault represented- according to his vision- a further success factor. All of that made Carlos believe that his  plan would succeed and that he could lead Nissan back to retain its ranking in the industry. The Revival Plan: The revival plan was based on cross-functional groups. These groups were formed by the executive committee and they included two hundred people from Japan, The United States and Europe. The cross functional teams focused on different areas. These areas were: â€Å" Business Development Marketing & Sales Purchasing SG & A Manufacturing Financial Management R & D Product Phasing Out Organization & Decision Making Process â€Å"(Nissan Revival Plan, 2013). The cross-functional teams assessed two thousand ideas and proposed four hundred proposals to the executive committee. The plan aimed at growth with increased profits and reduced debts. Business development portion of the plan aimed at developing new products and models, reducing the lead time which could be achieved by reducing the product development cycle and order delivery periods as well as the time to start selling in new markets. The plan had to target twenty per cent reduction in costs by the end of the third year. The plan suggested to centralize procurement and to shorten the list of suppliers as well as including services as a buying strategy. The plan also suggested increasing the utilization of the manufacturing capacity by shutting down three assembly plants and forcing the rest to work in two shifts. The industrial organisation was also changed into a simpler and more efficient way. Cost reducti on was an important aspect of the plan and for this purpose several action were made such as reducing incentives and emphasising more on the power of the brand name, closing 10% of retail outlets and opening for longer hours, utilizing the alliance with Renault and employing E-commerce. R&D costs were cut down by leveraging with Renault as well. Carlos has changed the model of the company from being  multi-regional to being a global organisation. That required a global head quarter, worldwide strategy, centralized planning and the global control of several function of the Nissan. Carlos realized that this could not have been achieved without the key asset of the company, its people. For that, he empowered the directors for cross-functionality and orientation towards profit. He also introduced compensations for performance which included bonuses and shares options. The opportunity for career promotion existed for those as well (Nissan Revival Plan, 2013). By implementing this plan, Carlos achieved the goals a year earlier than what was initially proposed. He managed to save the company two hundred billion Yen. On the other hand, the plan had an impact on people. Twenty one thousand people lost their jobs as a result of the cost headcount reduction he embraced and t herefore, Carlos was subject to criticism by media in Japan and worldwide. Nevertheless, Carlos has been recognized as a leader of change whose leadership and management not only turned losses back into profits but also contributed to a structural and cultural change within the company. His method and vision has been adopted by many leadership schools. Therefore, his contribution exceeds Nissan to other businesses and fields worldwide (Nissan Revival Plan, 2013). Carlos the leader Carlos’s personal and career profiles allowed him to be a successful leader. This can be illustrated by analysing different dimensions as suggested by Kotter (1990). Carlos learned from his experience with Renault as a vice president of advanced research to keep looking at the horizon while creating and executing strategies. An example of this visionary leadership is his empathy to the new generation of cars which runs on electric power as he anticipated that this is the future trend of the industry and wanted Nissan to lead it. He managed to have his followers share his vision and opened the door for them to grow and advance in their career. His revival plan relied on having the cross-functional teams brainstorm and share thoughts away from the bureaucracy and structural limitations. The plan also suggested a large number of thoughts to be assessed and presented to the board which reflects his openness and willing to listen to others’ thoughts rather than directing the m to adopt his own (Nissan Revival Plan, 2013). One of the success  factors for Carlos is that he believes in having no perception of the organisation or the culture before he actually gets exposed to it. He wanted to learn by experience: â€Å"†¦I asked people what they thought was going right, what they thought was going wrong, and what they would suggest to make things better. I was trying to arrive at an analysis of the situation that would not be static but would identify what we could do to improve the company’s performance. It was a period of intensive, active listening. I took notes, I accumulated documents that contained very precise assessments of the different situations we had to deal with, and I drew up my own personal summaries of what I learned. In the course of those three months, I must have met more than a thousand people. During that time I constructed, bit by bit, my image of the company based on hundreds of meetings and discussions† (Ghosn C , 2006: 93-94). His leadership created a radical change to the company that lead the company towards restoring its position in the market, a mission that would have seemed to be impossible to many. Carlos also believes in sharing knowledge and experience that may help other firms grow and succeed. This is clearly depicted by the new service introduced by Nissan, the consulting services which allow the transfer of Nissan’s Production Way (NPW) which relies on Kaizen (improvements) to other firms. â€Å"Nissan Production Way is a key ingredient of our success. I hope that you will make it part of yours† (Nissan production way, 2013). Nissan consulting services also represents a radical change from a company that adopts continuous improvement theories to a consulting company that help others adopt them. Theories of leadership vary in their approach toward the analysis of a leader’s style. Some of these theories emphasise on the behaviour of the leader. In other words, they suggest that individuals are considered leaders when they act as such rather that by their personal characteristics. This is a more realistic approach than trait theories which assume that leaders are born not made (University of Leicester, 2011: 247-254). Lewin et al (1939, cited in University of Leicester, 2011:250) identified three styles of leaders, autocratic, democratic, and laissez-faire. We can think of Carlos as a democratic leader who demonstrated a sound level of engagement to the team during critical decision making. The cross-functional teams were asked to  think, discuss and assess ideas and present a reasonable number of thoughts to the management. This level of engagement to the team boosted their spirit and improved the quality of the decisions made. Fleishman’s (1953 cited in University of Leicester, 2011:251) two factor theory of leadership emphasises on two dimensions, consideration and initiating structure. Carlos managed to achieve efficient balance between these two dimensions, allowing employees to communicate their thoughts and ideas and respecting them without losing the lines of responsibilities which are required to manage such a multi-cultural and a multi-national organization. In other words, he stands in the middle between being people-centred and task oriented; this is referred to by Blake and Mouton (1964 cited in University of Leicester, 2011:253), as â€Å"Middle of the road†. Carlos believed that the solution for the company’s problems existed within the cross-functional teams and he shared this with them. On the other hand, he set the process, targets and timelines for his plan which represented a high level of task-orientation. Contingency theories suggest that leadership style may vary based on the situation in which the leader works (University of Leicester, 2011:255-262).They also relate to various parameters such as the leader, his/her followers and the nature of the tasks which the leader is trying to complete. It is clear that Carlos possessed many characteristics that allowed him to lead efficiently. He is Lebanese by origin, was brought up in Brazil, got educated in France and has worked in different countries. All of that enhanced his capability to lead in a diverse environment and overcome the challenge of being one of few non-Japanese leading a Japanese company. His work experience gave him exposure to various areas of the business ranging from business development to top level management including research. This allowed him to bring back Nissan to its financially healthy position and- at the same time- make advancements in other business areas. Carlos believed in Nissan as a company, in its people as assets and in Japan’s culture as a platform. For him to succeed, he had to secure the cooperation of those under his leadership. He had to make them see him as an efficient leader. He believed that this cannot be achieved without bridging the cultural gap between his origin, experience and the new environment he had to work within. He started learning about Japan, its culture, language  and even the food. He believed in respecting and understanding the culture of these people while trying to make a contribution. â€Å"I would say even though the term today is not very popular, love the country and love the culture in which you are in. And try to learn about its strengths, don’t focus on the weaknesses, and make sure that all the people you are transferring with you are of the same opinion† (The transcultural leader, 2013). Carlos benefitted from the culture of Japan. In an interview with MTV channel, he s tated that the commitment he and the committee will resign if the revival plan objectives were unmet, had been inspired by the culture of the Samurai who would defend his land and would kill himself in case of failure. He realised that importance of commitment to Japanese (Interview with Carlos Ghosn – MTV Lebanon, 2012). One of the reasons for his effective leadership in Nissan relates to the nature of his mission. It was obvious that the future of the two allied companies depended on his success in leading Nissan out of its crisis. He also tried to use urgency as a motivation factor therefore; he committed dates for his tasks to be accomplished and held himself as well as the team accountable for achieving them. The Path-goal theory of Robert House(1971 cited in University of Leicester, 2011:259) suggests that a leader can motivate his/her subordinates towards reaching the goals by helping them draw a clear path to those objectives and by giving more recognition to members who achieve those goals. When Carlos first formed the cross-functional teams, the team felt lost as of what is required from them and how to achieve it. Carlos realized this and he invited them to a meeting in which he explained the purpose of forming these teams and his expectations from them. He also promised his directors rewards and incentives for achieving the goals of his plan. In fact, before Carlos came up with his revival plan, he spent some time meeting with people at different levels of the organisation in order to understand the culture and the challenges he was going to face. The establishment of the cross-functional teams allowed him to engage large number of the company’s staff in idea generation, ref lecting a participative leadership style. As a Chief Executive Officer of the two companies, Renault and Nissan Carlos  enjoyed a high level of authority on his subordinates which allowed his ideas to be easily adopted. The leadership of Carlos during crisis is seen as a good example of what Bass (1985 cited in University of Leicester, 2011:264) identified as â€Å"Transformational Leader†. He managed to raise the awareness, commitment and enthusiasm among his team. He envisioned a new future of Nissan, broke the frame that existed before him and personally committed towards this new vision. Carlos emphasised on team diversity and gender equality. Under his leadership, Nissan reached twice the rate of competitors in terms of number of female managers within the company. â€Å"On gender equality, the CEO says that when he started at Nissan, only one per cent of the top management at Nissan were women. While that was twice as good as his competitors, he was determined to increase the number of women in management still further. Today the number of women in management is five per cent, and the objective is to raise that figure to ten per cent. Ghosn says that although such targets are good, it’s more important to set a lasting, achievable trend for women that will prove that diversity delivers.† (The transcultural leader, 2013). Transactional leadership is based on transactions and exchange. It usually occurs in stable and predictable situations (Bass 1985, cited in University of Leicester, 2011:263-265). Carlos’s style is more transformational than transactional due to the dynamic and unpredictable nature of the industry as well as his personal characteristics. We can think of few people who are willing to relocate to a new country whose language and culture were totally new to him and lead a crisis recovery. The notion of a transformational leader has been criticised by Khurana (2002) who believed that transformational leaders can become over convinced of their charisma and may drive the company towards instability in order to allow a room for radical changes. However, these concerns seem to be invalid in the case of Carlos Ghosn whose interviews and public speeches show a greater emphasis on skills and techniques rather than personal charisma. Although he believes in changes and he directs his team to keep an eye on the horizon, he makes decisions based on rationality. Summary In this paper we have analysed the leadership of Carlos Ghosn, the CEO of Renault and Nissan companies. Having joined Nissan in the year 1999, when the company was suffering from a severe financial crisis, Carlos managed to rescue the company and turn it back into a profit generating firm. Carlos presented a successful leadership based on vision, participation, and passion about his employees as well as contribution to the culture of Nissan. We have used different theories and models for this analysis including behavioural theories, contingency theories as well as transformations theory of Bass. In my opinion, these theories and models are complementary rather than exclusive. They can all be used to analyse the leadership model and obtain a better understanding as of what made Carlos a successful leader of a change. Carlos’s leadership has been the subject of many researches in management and his method has been adopted by many schools. Cross-cultural dimensions have a high im portance in leadership. Carlos succeeded in leading people in different countries and organizations that varied in power distance, uncertainty avoidance and differed from his own culture, overcoming what was identified by Hofstede (1992, cited in Linstead et.al, 2009: 254) as challenges. Carlos managed to cut the costs by shutting down plants which made many people redundant. Some analysts argue that he could have achieved his goals by a different strategy. The fact that Carlos enjoyed high power being the CEO of both companies raises a question as to whether he would have succeeded had he been the CEO of Nissan only. Wouldn’t he have faced additional challenges from the main shareholder of Nissan, Renaut. References Bass, B. (1985), Leadership and Performance Beyond Expectations, New York: Free Press Burns, J.M. (1978), Leadership, New  ­York: Harper & Row 278 Organisational Behaviour Fielder F.E. (1967), A Theory of Leadership Effectiveness, New York: McGraw-Hill Fleishman, E.A. (1953), The Description of Supervisory Behaviour, Personnel Psychology, 37, 1–6 Ghosn, C. 2006, Shift Inside Nissan’s Historic Revival. Crown Business. Hofstede, G. (1980/1992) ‘Motivation, leadership and organization; Do American theories apply abroad’, in Lane, H.W. and Stefano, J.J. (eds) International Management Behavior, Boston: PWS/Kent. House R.J. (1971), A Path Goal Theory of Leadership, Administrative Science Quarterly, 16 (2), 321–338 Interview with Carlos Ghosn – MTV Lebanon, 2012. Available at: http://www.youtube.com/watch?feature=player_detailpage&v=_1Dc7VDQ3yw; accessed 29 April 2013. Kotter, J.P. (1990), What Leaders Really Do?, Harvard Business Review, May–June Lewin, K., Liippit, R. and White, R.K. (1939), Patterns of Aggressive Behavior in Experimentally Created Social Climates, Journal of Social Psychology, 10,271–301 Linstead, S et.al.(2004), Management and Organization: A Critical Text ,Palgrave Macmillan Limited Millikin, J., Dean, Fu. 2004 The global leadership of Carlos Ghosn at Nissan, Thunderbird International Business Review, 47(1):121–137 Nissan production way, 2013.Nissan production way. Available at: http://bcove.me/pm3yqd9c; accessed 29 April 2013. Nissan Revival Plan, 2013. Nissan Revival Plan. Available at: http://www.nissan-global.com/EN/DOCUMENT/PDF/FINANCIAL/REVIVAL/DETAIL/1999/fs_re_detail1999h.pdf; accessed 29 April 2013 School of management (2011), Organizational Behaviour, University of Leicester, 1:241-279. Stephen Linstead, Liz Fulop and Simon Lilley, 2009. Management and Organisation: A Critical Text, Second Edition. Palgrave Macmillan. The Short History of Nissan Motor Company. Available at: http://www.nissan-global.com/GCC/Japan/History/history/index-e.html; accessed 29 April 2013. The Transcultural Leader: Carlos Ghosn, CEO of Renault, Nissan Available at: http://knowledge.insead.edu/leadership-management/operations-management/the-transcultural-leader-carlos-ghosn-ceo-of-renault-nissan-1904; accessed 29 April 2013.